Engagement Rate Calculator
What is an engagement rate?
An engagement rate is a metric that measures the level of engagement that a piece of created content is receiving from an audience. It shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more.
Why is an engagement rate important?
Engagement rate is a metric that is used heavily in analyzing Social Media. It is measured using likes, shares, and comments, and is a helpful metric to evaluate in a marketing competitive analysis. Because the engagement rate is calculated relative to the number of followers a company has on social media, the rate for both small and large companies can be compared equally. This is an important metric to keep an on eye on because higher consumer engagement is a sign of great content. Engagement is great for assessing social media advertising campaigns.
Source: https://trackmaven.com/marketing-dictionary/engagement-rate/
An engagement rate is a metric that measures the level of engagement that a piece of created content is receiving from an audience. It shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more.
Why is an engagement rate important?
Engagement rate is a metric that is used heavily in analyzing Social Media. It is measured using likes, shares, and comments, and is a helpful metric to evaluate in a marketing competitive analysis. Because the engagement rate is calculated relative to the number of followers a company has on social media, the rate for both small and large companies can be compared equally. This is an important metric to keep an on eye on because higher consumer engagement is a sign of great content. Engagement is great for assessing social media advertising campaigns.
Source: https://trackmaven.com/marketing-dictionary/engagement-rate/
What is concidered to be a high engagement rate on Instagram?
An engagement rate between 0% and 1.64% is considered to be low. An influencer with a low engagement rate on Instagram could expect between 0 - 16.4 reactions for every 1000 followers.
Engagement rates between 1.64% and 3.48% are considered to be good. An influencer with a good engagement rate on Instagram could expect between 16.4 - 34.8 reactions for every 1000 followers.
An engagement rate between 3.48% and 6.67% is considered to be high, where an influencer would expect 34.8 - 66.7 reactions for every 1000 followers on Instagram.
Finally, an engagement rate between 6.67% and 100% is considered to be very high, with expected reactions to be between 66.7 - 100 for every 1000 Instagram followers
Source: https://scrunch.com/blog/what-is-a-good-engagement-rate-on-instagram/
Click the button below to calculate my current engagement rate. Type @Natje_9999 in the search bar and hit the magnifying glass. The calculator will calculate my engamement rate in just a few seconds and will give you an average of likes and comments too, giving you all you need at a glance!
Don't hesitate to contact me if you have any questions!